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2020 Make The List For EveryoneBy showing the lack of diversity in the top2000, Make The List For Everyone achieved to include Biggie and Kendrick Lamar in this controversial list.
This Instagram campaign reached over 15.8K people which opened the possibility for change for the first time in 20 years.
The top2000 by NPORadio2 is an annual music countdown show of ‘the best songs of all time’ on Dutch public radio. It’s a big phenomenon in the Netherlands during the holidays. At the beginning of December the voting week kicks off and during NYE the number 1 is announced at midnight (almost always Bohemian Rhapsody).
Dutch public radio is not very inclusive. ‘FunX’ the one of little ’multicultural’ public radio channels is only reachable in the bigger cities. Also Radio2, the most popular public radio channel, claims their target audience is everyone from the age of 25-67 with a medium till high income, a group which is quite diverse. However, their line-up seems to cater to a much older and whiter audience. By creating an Instagram campaign I motivated people that usually never vote for the top2000 to strive for a more diverse list.
Rapper, acteur, schrijver en ondernemer
Shared by4SHOBANGERS (7572 followers)MC and DJ
Response by Akwasi (712K followers)Rapper, acteur, schrijver en ondernemer
Shared by The Black Archives (391K followers)
Center and archive on Black (Dutch) history, art, culture and literature
InstagramMake The List For Everyone