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2019 Quit Smoking Breakup Album
In this day and age, you don’t need to tell anyone that smoking is bad. The problem is that quitting smoking is very hard. It kind of feels like a breakup. In collaboration withAlex Bakker.
To help smokers go through this very hard time of quitting, we came up with a Quit Smoking Breakup Album. An album of iconic love songs slightly rewritten so it applies to a cigarette addiction. To make it even easier for quitters, the social media activation helps people cover up their cigarettes in photos. Like you would do with photos of your ex who you’re trying to forget. After the smoking areas in clubs were abolished by the Dutch government, we organized karaoke nights in these former smoking areas, with the songs of our album.