FLEMISH MASTERS (2025)
Flanders is world-famous for its Flemish Masters, best experienced in situ, standing where the artist once stood, in the same light and atmosphere. Yet many still believe they know art from scrolling Instagram.
For Visit Flanders, we played on this behavior with an absurd exaggeration: a film about Lennert, a German art lover who mistakes souvenirs for the originals, until he visits Flanders and realises nothing compares to the real deal.
2025Flemish Masters
Flanders is world-famous for its Flemish Masters, best experienced in situ, standing where the artist once stood, in the same light and atmosphere. Yet many still believe they know art from scrolling Instagram.
For Visit Flanders, we played on this behavior with an absurd exaggeration: a film about Lennert, a German art lover who mistakes souvenirs for the originals, until he visits Flanders and realises nothing compares to the real deal.